Memory in the making | Restaurant identity film
ABOUT THE PROJECT
Memory in the Making evolves into a restaurant identity film for Adam Kodovas & Ex Machina: a short cinematic film built around personal experience, sourcing philosophy and the way a chef-led restaurant defines itself. For Adam Kodovas and Ex Machina, the story begins before the dish. It begins in the early rush of the fish market, in the choice of a humble Greek pink shrimp, and in a way of thinking where nothing is secondary and nothing is wasted.
The ingredient was selected precisely because it is small, fragile and demanding, a modest product capable of revealing something larger about his culinary approach. In the film, the shrimp becomes more than a recipe. It becomes a way to speak about memory, instinct, discipline and respect. The film traces how personal experience returns through the act of cooking, as method. This is where the philosophy of Ex Machina becomes visible, through choice, transformation and zero waste use of what still carries value.
Creative & Production Framework
The project was developed by Vice Versa as part of the Memory in the Making series, with the aim of creating a film that could express the identity of Adam Kodovas and Ex Machina through a cinematic, storytelling approach.
After approaching the chef with the concept, we selected a dish that could resonate with his holistic zero-waste philosophy. The Greek pink shrimp became the centre of the story: the body became a lightly cured tartar, while the heads and remaining parts became paste, oil, powder and garum.
The production unfolded over two shooting days. One part followed the sourcing process at the fish market in Keratsini. The second took place inside Ex Machina, focusing on the execution of the recipe and the controlled rhythm of the kitchen.
Vice Versa shaped the final film through concept development, voice-over refinement and recording, cinematography, graphic elements, sound design and colour grading. Every layer was designed to support the recipe and give the chef's philosophy the cinematic weight it deserved.
Use & Communication
The final film was created as an expression of Adam Kodovas and Ex Machina, connecting the restaurant’s food with the thinking behind it.
It connects culinary creation to identity, showing how Adam Kodovas thinks, sources and creates behind what Ex Machina serves. The film shows how sourcing, memory, instinct and zero-waste practice become part of its Ex machina's identity.
Part of our chef brand development projects.
Project Visuals
