ABOUT THE PROJECT
Callebaut Ruby chocolate campaign
This project was produced as a creative campaign developed around Ruby chocolate, the distinctive pink chocolate introduced by Callebaut. The production brought together pastry chefs to explore the ingredient through original dessert concepts, highlighting the colour, flavour profile and versatility of ruby chocolate in contemporary pastry.
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Commission & Creative direction
The campaign was developed as a collaborative format where chefs interpreted ruby chocolate through original recipe creations. The resulting short films present each dessert as both a technical pastry execution and a visual expression of the ingredient’s unique identity.
Chef Michalis Karouzos
Michalis Karouzos is a Greek pastry chef and Callebaut Chocolate Ambassador for Greece, recognized for his work in contemporary pastry, entremets and artisan gelato. His approach focuses on structure, balance and seasonal ingredients, bringing a refined interpretation of chocolate and plated desserts.
Chef Ilias Nikola
Ilias Nikola is a pastry professional active in the contemporary Greek pastry scene, collaborating on creative dessert projects and chocolate-based pastry productions. His work focuses on flavour balance, precise pastry technique and the exploration of modern dessert forms.
This production is part of our broader collaborations with Callebaut across pastry campaigns, chef collaborations and international chocolate events. Part of our chocolate and pastry projects.
Ruby Chocolate Campaign for Callebaut
Campaign Visual Production for Chocolate Brands
Meet the Team
The Ruby campaign brought together the Southeastern Europe team and the Callebaut sales department in Greece.
Among them is Bojana Mihailovic Mehandzic, supporting the brand’s presence across the region.
