Campaign Portrait Project | Giorgos Kapoutzidis
ABOUT THE PROJECT
This portrait project features Giorgos Kapoutzidis and was produced for a commercial ice cream campaign. As a widely recognised actor and public personality, the portraits present him in a way suited to brand communication and media visibility.
The campaign made use of his acting range, presenting a series of different personas developed specifically for the concept. Each portrait reflects a distinct character, allowing the campaign to communicate variety and narrative through performance.
Production Approach
The portraits were created on location during a television commercial filming session for an ice cream campaign. Working within tight timing and technical limitations, the session required careful coordination with the production environment.
Rather than interrupting the filming process, the portraits were developed alongside it, using the available moments to explore different personas for the campaign. The result is a series of images that combine the spontaneity of a live set with the clarity required for campaign communication.
Presentation Outcome
The series presents Kapoutzidis through a range of characters developed for the campaign, highlighting his versatility as a performer. The resulting portraits support campaign communication across media platforms and digital distribution.
Part of our Portrait Photography projects.
Project Visuals
