Callebaut Chocolate Summer Campaign | Brand Project
ABOUT THE PROJECT
Callebaut’s Summer Campaign was created in collaboration with Chocolate Academy Athens for the professional pastry market. The brief was to explore a lighter, more seasonal side of chocolate through recipes, textures and colours associated with summer, while remaining recognisably Callebaut.
Commission & Creative Direction
The campaign was built around summer desserts, brighter colours and lighter textures. We photographed both the finished creations and the process behind them, moving between close detail, preparation and final presentation.
Melting, whipping and piping became part of the visual story, showing how each recipe came together while keeping the imagery fresh, precise and consistent across the campaign.
Outcome & Use
The photographs and video were created for Callebaut’s digital channels, professional communication and seasonal campaign activity. Together, they introduced a summer-focused collection of recipes to pastry professionals while showing practical ways of working with Callebaut chocolate in warmer-season desserts.
The project forms part of our ongoing work with Callebaut across pastry campaigns, chef collaborations and international chocolate events.
This project forms part of our ongoing work with Callebaut for pastry campaigns, chef collaborations and international chocolate events. Part of our chocolate and pastry projects.
