Callebaut Valentine’s Pastries & Bonbons | Recipe Campaign
ABOUT THE PROJECT
Callebaut’s Valentine’s recipe campaign brought together themed pastries and bonbons created by pastry chefs Ilias Nikola, Michalis Karouzos, and Philippe Marand at Chocolate Academy.
The recipes were shared online through the Chocolate Academy network to educate and inspire fellow professionals and new chefs, while demonstrating creative applications of Callebaut products. Our photographs presented both the finished creations and the details behind them.
Commission & Creative Direction
Commissioned by Callebaut, the project focused on creating a visual story for the Valentine’s recipe campaign. We photographed the creations of all three chefs, highlighting their individual approaches while maintaining a consistent visual language across the collection.
The creative direction balanced polished presentation with close, tactile details, capturing the textures, layers, finishes, and craftsmanship behind each pastry and bonbon.
Outcome & Use
The photographs supported the online recipe campaign across the Chocolate Academy network, giving each creation a clear visual identity within the seasonal collection.
From finished presentation to cross-sections and close detail, the series helped communicate the chefs’ ideas and offered pastry professionals inspiration for their own Valentine’s menus and collections.
Project Visuals
