Cacao Barry Summer Dessert Campaign | Brand Project
ABOUT THE PROJECT
Created with Chocolate Academy Athens as part of the wider Callebaut summer campaign, this Cacao Barry summer dessert campaign featured two recipes by pastry chef Ilias Nikola: Banana Au Rhum ice cream and El Sabor de Mexique, a plated dessert featuring Mexique chocolate.
Our photography, layout designs and reels brought the two creations into a playful summer setting, drawing on the fruit, colours and textures of each recipe.
Commission & Creative Direction
Alongside clean studio photographs highlighting the finished desserts and their details, we developed a visual concept using raster images of banana and pineapple. These fruit images became graphic elements in original layouts, framing each pastry creation as the centrepiece.
Changes in scale, repetition and blocks of yellow gave the compositions a playful character while keeping the desserts clearly in focus. Close-up photographs revealed their layers, textures and finishing details.
The reels carried the same summer mood into motion, with rhythmic editing and a light, fun pace connecting the preparation and presentation of each recipe.
Outcome & Use
The photographs, graphic compositions and reels provided a coordinated set of visuals for seasonal digital communication. Each format offered a different view of the recipes, from precise pastry detail to expressive summer layouts and motion.
This project forms part of our wider Callebaut Chocolate Summer Campaign and more of our chocolate and pastry projects.
Summer Campaign Reel
Project Visuals
