Callebaut NXT Relay Challenge | Brand Campaign Film
NXT Relay Challenge Film
ABOUT THE PROJECT
This campaign film was commissioned by Callebaut to introduce NXT, its plant-based chocolate developed for professional pastry applications.
The production brought together pastry chefs Minette Smith, Philippe Marand, Michalis Karouzos, Michalis Hatzikalimeris, Babis Polykateros and Nektarios Vourikis in a creative relay challenge where each participant received the previous creation and responded with a new interpretation using NXT chocolate.
Film Direction & Approach
Rather than presenting the product through conventional demonstrations, the film was structured around a relay format that encouraged experimentation and creativity.
Each segment follows a different chef working with NXT, creating a sequence in which techniques, textures and ideas evolve from one participant to the next.
Use & Communication
The film introduced NXT through real applications by professional pastry chefs, showing how the chocolate could be approached across different techniques and creative styles.
Used across Callebaut’s social media and professional communication, the campaign helped present the product to the pastry market through practical, chef-led examples rather than conventional product demonstration.
This project forms part of our Film Production work and our wider collaboration with Callebaut. Other productions include the World Chocolate Masters film, documenting the Southeastern Europe semi-final of the international competition.
Project Visuals
