ABOUT THE STUDIO
Vice Versa is a photography and film studio creating visual work for hospitality, culinary, architectural and commercial brands in Greece and internationally.
We develop projects from the initial idea through photography, film and post-production, combining creative direction with the technical demands of each production.
What Vice Versa Does
Hospitality Photography & Film
Photography and film for hotels, resorts, villas and hospitality groups, covering architecture, interiors, experience, food and the people behind the property.
Culinary Photography & Film
Work for restaurants, chefs, food brands, pastry and culinary organisations, from individual shoots to longer visual narratives.
Architecture & Interiors
Photography of architecture, interiors and designed spaces, with attention to light, material, proportion and how the space is actually experienced.
Commercial Photography
Product, campaign, corporate, industrial and portrait photography developed around the specific requirements of each business.
Film Production
Concept development, narrative direction, filming, sound and post-production for hospitality, culinary, corporate and commercial projects.
What Makes Vice Versa Different
From Observation to Story
We identify details within the subject - people, routines, processes, materials, memories, places and develop them into visual narratives that reveal layers and add depth to the immediate subject.
Creative Direction Before Production
We do not simply arrive with cameras. We look for the visual idea, narrative or overlooked detail that can give the project character.
Photography and Film Under One Direction
Still and moving image can be developed together from the beginning, sharing concept, locations, styling and production.
Production That Scales to the Project
The production can remain compact when that is the right approach, or expand with assistants, stylists, sound, lighting, talent and specialist crew when the project demands it. The scale changes; the creative direction does not.
Directly Led by Us
Every project is personally led by us, from the first discussion through production and final post-production. We make the creative decisions, run the process and shape the final photography or film, bringing in specialist crew only when the project requires it.
Who We Work With
- Hotels, resorts and hospitality groups
- Restaurants and chef-led concepts
- Food, beverage and culinary brands
- Architects and interior designers
- Property developers and villa owners
- Consumer and commercial brands
- Corporations and industrial organisations
- Creative and advertising agencies
- Executives, founders and public figures
The Team Behind Vice Versa
The people you meet are the people who develop the idea, lead the production and shape the final work.
Vice Versa was founded in Athens in 1995, developing its expertise through years of work in the competitive advertising sector alongside leading agencies. We bring that experience to every project today, from creative direction and production planning to the final image or film.
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External specialists, assistants, stylists, sound, lighting and talent are brought in when a production requires them, but every project remains directly led by us. We make the creative decisions, run the production process and handle the final edit and post-production, ensuring the work stays true to the original idea from start to finish.
We remain personally involved throughout, from the first discussion to the final delivery.
How Vice Versa Works
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1
Initial Discussion
We discuss the project, what needs to be created and where the material will be used.
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2
Creative Development
We define the visual direction, narrative or production approach and identify what needs to be photographed or filmed.
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3
Pre-Production
Locations, schedule, team, styling, equipment, talent and logistics are organised around the requirements of the production.
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4
Production
Photography and film are directed on location or in studio, with the team adapting to the scale of the project.
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5
Post-Production & Delivery
Selection, retouching, editing, sound, colour and final formats are completed according to the agreed creative direction and delivery plan.
Key Facts
- Company Name
- Vice Versa
- Type
- Photography and film production studio
- Studio Base
- Athens, Greece
- Works In
- Greece and internationally
- Core Services
- Hospitality photography, culinary photography, architecture and interiors, commercial photography, portraiture and film production
- Production
- Photography, film, creative direction and post-production
- Clients
- Hotels, restaurants, chefs, food brands, architects, corporations and commercial brands
- Project Types
- Campaigns, brand libraries, editorial productions, websites, packaging, hospitality launches, corporate communication and branded films
- Pricing
- Quoted according to scope and production requirements
- Contract Terms
- Defined per project
FAQ
Vice Versa is led by a small core team that remains directly involved in every project. When required, we bring in assistants, stylists, sound, lighting, talent and specialist crew, while creative direction, production oversight and final post-production remain with us.
