ABOUT THE PROJECT
Narrative brand film developed for George Athanassopoulos, journalist and founder of monopeto.gr. The project centres on his presence as the editorial voice behind the platform, reflecting the values and cultural depth that define its position within contemporary classic menswear.
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Method
Rather than creating a conventional profile, the film follows George’s natural rhythm — his way of thinking, speaking and observing. Through conversation and shared time, the narrative unfolds quietly, allowing the philosophy behind monopeto.gr to emerge through the person who embodies it.
Positioning
In fields where credibility is inseparable from the individual behind the work, identity carries weight. This film carries George’s way of seeing the world — measured, attentive, deliberate. It stays close to that rhythm, allowing the personality and the platform to feel aligned.
The result is a composed, human portrait of a journalist whose attention to detail — whether in language or in cloth — reflects a deeper commitment to craft.
This project is part of our Film Production service, where human-led narratives are developed as structured brand communication tools.
Project Stills
CREDITS
Our sincere thanks to Mr. Panagiotis Grigoriou (1900 The Barber Shop),
Mr. Lakis Chatzinikolis (Chatzinikolis Tailoring), Mr. Vasilis Bourtsalas (Bespoke Athens),
and the artisans who opened their workshops to us.
Their generosity, presence and honesty gave this film a distinct dimension.
Filming took place at:
Zalidis Fabrics
Agnulita Hatmakers
Konstantinos Tzoras Shoemakers
Tziatzias Shirt Fabrics
Panagiotis Moscholiou Tailoring
Lakis Chatzinikolis Tailoring
and at ClassiCon
This film belongs to them as well.
For anything you found meaningful, the credit goes to monopeto.gr.
George Athanassopoulos narrative film production: Vice Versa